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Iconic Biscuits was founded by Michael Thompson in 2017. While attending a WorldHost course organised by Tourism NI, business owners and staff were served a range of local foods from rare breed meats to dried seaweed, farmed from the coast only a few miles away. It was then that Michael realised there were no signature biscuits on offer, nothing that stood out as locally produced and reflecting the many landmarks of Northern Ireland.
Michael has worked in sales and marketing for over 20 years, starting out teaching Internet usage to youth groups followed selling affiliate marketing for the (then) UK’s largest dot com retailer.
Moving into design and web development he is self-taught in HTML, PHP and CSS. After working as a web developer Michael established an online retail brand and within one year owned the largest underwater camera equipment store in Ireland, selling thousands of products worldwide, exclusively through his own website.
With in depth knowledge of photography, web development and Photoshop skills, he was hired by one of the top PR photography agencies in Northern Ireland, Harrison Photography, where he remained for five years before launching his own online marketing company.
In 2013 Michael took a break to retrain as a chef and spend time with his new daughter Lucy. During this time he developed a range of shortbread recipes, including the alcohol iced shortbreads which came to be featured in press nationwide. In 2017 he launched his range of shortbread biscuits online and in 2019 started selling into retail.
In 2022 Iconic Biscuits was a winner of TechStart, a venture capital fund to develop proof of concept ideas, for an innovative food packaging machine.